SOLUTIONS ...
The TOOLS WE CAN USE
...excerpts from the workshop
| COLOR: "Colors convey, but can also be metabolic switches that speak directly to our organs and cells." COMPONENTS: "Shapes, symbols and textures convey some information more easily and precisely than words." CONTEXT: "If the word is 'heavy' but the semiotic of the font and color are 'light', the brain may see nothing." CONTENT: "Learn from Nature: simple is satisfying; integrity attracts and sustains; consumers are partners." PRESENTATION: "Some images and words will close the mind. Some design strategies will open the mind." |
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"Emerging opportunities to focus and control human response
should more fully adhere the fields of design and well-being."